Bluebeam Extreme Conference - 2017

Bluebeam Extreme Conference (XCON) is an annual 1000+ person, multi-day user conference for design and construction professionals. Working closely with executive leadership and the Events & Experiences team to ensure alignment on a theme, I led art direction and design for the 2017 in-person event. The brand is based on the multifaceted nature of innovation in the construction industry, which is shown in the interconnected plane motif that flows throughout the branding. I was responsible for the concept development, art direction, and production quality from designers and vendors across social, print and environmental touch points.

Role: Art Director

People walking inside a convention center during the Bluebeam Extreme Conference 2017, with a large blue banner and escalators in the background.
A woman smiling and handing a bag to a man, both engaged in conversation, in a light-colored room.
Crowded airport terminal with people walking on an escalator labeled 'Bluebeam Extreme Conference' and others in the background, some seated and some standing, with a glass railing and large windows.
Two women wearing gray shirts and black lanyards, smiling and talking to a person across a table at a conference or tech event.
People at a tech support desk with a Bluebeam Tech Hub sign in the background, computers on the counter, and large windows behind them.
A large conference room filled with people attending a presentation. A man in a suit stands on stage in front of a big blue screen that reads 'WE'RE HERE TO BUILD'. The stage has multiple lights and a big screen showing a close-up of the speaker.
Multiple conference badges with blue and white design for the 2017 Bluebeam Extreme Conference.
Stack of beige tote bags with blue text reading "BLUEBEAM EXTREME CONFERENCE 2017".
Person wearing a red, blue, and white plaid shirt with a conference badge hanging from the neck, showing the name ASEEM GOYAL and the organization WEB CORE BUILDERS.
A jar filled with round white buttons with blue text reading "Here to Build" and a small building icon.
Conference registration area with a blue sign for a networking lunch, surrounded by people in an indoor venue with large windows and hanging chandeliers.
Hallway at a conference center with blue promotional banners and posters on the walls, featuring conference branding and information.